| Fubu: In 1992, Daymond John started making hats in his home in Hollis, Queens. FUBU, an abbreviation of "For Us, By Us," is a symbol of FUBU's street authentic style. Quickly growing into a fashion powerhouse with fans worldwide, FUBU Footwear continues the legacy with collections of authentic, inspired shoes and boots for men and women. With the word STYLE written all over it, this brand is a synonym of fashion, design, personality and culture. Its history has become an example for youngsters who find difficult to pursuit their dreams and think that the chances are against them. In very little time the brand grew to achieve a wanted position in the shoe industry using its uniqueness and originality as distinctive. FUBU shoes are only a part of the wide spectrum of products the company has to offer, and like the other items, shoes are characterized by their quality and simple design.
FUBU, and especially FUBU shoes, have come a long way, always faithful to its roots and ideals. They know who they are and what they want, and with this in mind they have entered (successfully) a very competitive market where only the real leaders can play a part. People like this brand because they can relate to it, it reflects a real image, down-to-earth and authentic; something not very common in the market they are. Wearing FUBU shoes is a way to maintain a cool laidback urban look without losing our true essence and what we believe in. |
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