New Balance is a leading worldwide designer of fitness and casual shoes that focus on athletic performance and style. It delivers innovation, creating its own style, helping athletes improve their performance all over the world wearing its products, such as running shoes, walking shoes, track shoes and training shoes. New Balance dedicates itself to the pursuit of excellence, emphasizing function over fashion. Throughout the years, the brand has maintained the same principles it was founded upon: a commitment to domestic manufacture, and leadership in technological innovation. Among its wide display of lines and styles, New Balance has, what can be called as, ?highlights? shoes that not only conquer their market segment but also triumph in other categories, running shoes for example, are not only worn to train but also to everyday activities due to the comfort and support given.
New Balance is an ideal brand for everyone but especially for kids; because of its different widths system, shoes fit perfectly providing great balance and stability turning most of the designs into running shoes or walking shoes no matter what purpose they were designed for. Although New Balance aims to constantly improve shoes technology and enhance its products as well as customers' lives, design is not left aside. Always maintaining its characterized classic look, the brand has included laidback, more urban touches to its collections to appeal no only sporties or athletes but people who are not that into the whole physical activity world.